Imagination machine rewards public for dreaming

There’s a saying ‘that if you can dream it, then you can do it’ and in this case S7 Airlines took the motto to heart. Contestants got the chance to win tickets to a dream location of their choice but only if they could focus on the destination for the time it took a virtual plane to follow the flight path.

The futuristic stunt named ‘The Imagination Machine’ used a headset that monitored brain activity, determining if the participants were concentrating on their destination and forcing any lapse in concentration to send the virtual plane off course. If the contestants were able to stay focused throughout, they would win roundtrip tickets to their dream destination.

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