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Make your cat an Instagram superstar with Whiskas

Cats are a staple of internet entertainment. Scroll through your social media feeds and it won’t be long before you stumble across a feline, frolicking around on your screen; but up until now, the cat has merely been the subject and not the creator, leading Whiskas to ask, what do they get up to when we’re not looking? So, to ‘empower’ the cat, they’ve created Catstacam, a small collar...

Imagination machine rewards public for dreaming

There’s a saying ‘that if you can dream it, then you can do it’ and in this case S7 Airlines took the motto to heart. Contestants got the chance to win tickets to a dream location of their choice but only if they could focus on the destination for the time it took a virtual plane to follow the flight path. The futuristic stunt named ‘The Imagination Machine’ used a headset that...

Free Uber taxi rides given to over-the-limit Canadians

Uber, the taxi app firm everybody loves to hate, recently ran with this actually very smart campaign in Canada, giving drunk revellers (is there any other type of reveller?) a free cab if they were over the legal limit to drive. Using disposable straws, passers-by were invited to use a branded breathalyser. If over the limit, a taxi was sent to that pick-up location to give the person a safe ride home.   (I...

Commuters challenged to subway fitness battle

After discovering that 74% of Korean office workers confess to a lack of exercise, Reebok created a unique way to encourage others to become more active. By installing a game screen in 2 popular subway stations in South Korea, they set two commuters the challenge of competing against each other for the chance to win a new pair of Reebok shoes. The stunt named ‘Subway Pump Battle’ was launched to...

Moviegoers pranked by ‘zombie kiss cam’ in theme park stunt

To promote its new House of Nightmares attraction, Swedish theme park Gröna Lund (also behind this ‘haunted’ billboard I wrote about last year) targeted moviegoers in this ‘zombie kiss cam’ stunt in Stockholm’s Sergel cinema. You’ve seen it before, though more likely in a sporting arena – a roving camera singles out couples, and then an audience of people watch as said...

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