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Poopy Cat founder cycles 300 miles to launch ‘poop-up’ shop with 2 cats

Dutch company Poopy Cat, known for creating sustainable cat products, has created a ‘poop-up’ shop in the heart of London. The store, which closes today, has been selling biodegradable litter boxes and cardboard playhouse blocks for the first time to British customers.

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Poopy Cat founder Thomas Vles cycled more than 300 miles from Amsterdam to London with his two cats in a custom-made Kittymobile that had been specially converted from a traditional Dutch bicycle to launch the brand to Brits.

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Here’s a video put together of the campaign:

The two cats – Mushi and Cheesy, fresh from their turns in the Poopy Cat Dolls with breakthrough single ‘Do You Want my Purr Purr’ (racking up quarter of a million views…!) – have joined the entrepreneur on the red carpet as they arrive to open the poop-up store.

Poopy Cat recently secured global media attention with more than a million  views for its video of a regular day at the office (which you can watch below). Although animals at the office sounds like a great idea, I can’t see many managers leaping at the chance to have dozens of poopy cats waltzing around.

Involved Agency:  The Wern

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Craig Knowles is an advertising, marketing and communications graduate. He works as a junior PR account executive at consumer agency Rich Leigh & Company.