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UK TV channel targeted at 16-35 year olds switching off to encourage young voters

On May 7th – the day of the general election in the UK – Channel 4’s popular channel for da yoof dem, E4, will ‘switch off’, in order to encourage more young people to vote.

Between 7am-7pm, viewers will see ‘Darren’, the man in charge of keeping E4 on air.

e4 switch off

Dan Brooke, Channel 4’s chief marketing officer said: “Less than half of under-25s voted at the last election so we’ve engaged the most powerful weapon that we have at our disposal to try and boost that number – switching off their favourite TV channel for the day.”

Cheers to Adrian Bradley for tweeting with this.


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Rich started in January 2012. He runs consumer PR agency Radioactive PR, which has two offices in the UK. In March 2013, Rich co-founded blogger outreach service He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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