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UK TV channel targeted at 16-35 year olds switching off to encourage young voters

On May 7th – the day of the general election in the UK – Channel 4’s popular channel for da yoof dem, E4, will ‘switch off’, in order to encourage more young people to vote.

Between 7am-7pm, viewers will see ‘Darren’, the man in charge of keeping E4 on air.

e4 switch off

Dan Brooke, Channel 4’s chief marketing officer said: “Less than half of under-25s voted at the last election so we’ve engaged the most powerful weapon that we have at our disposal to try and boost that number – switching off their favourite TV channel for the day.”

Cheers to Adrian Bradley for tweeting with this.


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Rich started in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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