The best stunts and campaigns in one place
Follow us on Twitter

Pop-Up Cafe Selling Only Tap Water Opens in London

A bar serving only tap water has opened for one day only in Shoreditch, East London. It follows the trend of chic cafes selling only one type of food like cereal or toast, except this pop up shop is a stunt for a good cause. The bar, named H2Only, has been set up by the Royal National Lifeboat Institution to raise awareness for the coastal charity that relies on donations.

It is part of their ten day H2Only campaign to encourage people to skip costly drinks like coffee and alcohol. They are motivating people to fundraise for their efforts and donate the money saved to the charity.

RNLI lifeboat head Andy Mayo,  said: “We rely on public funding to help us stay on the water rescuing anyone who needs our help, so we’re asking people to stay on the water themselves for 10 days.

“Our temporary bar is a fun, cheap way to recruit Londoners and raise awareness of the amazing work the RNLI does.”

 

The trendy bar is a great way to raise awareness and funds for its important work. With just a single cold tap and cardboard cups for customers to drink from, they have secured headlines in the Evening Standard and Mail Online.

 

 

 

Posted by:

Ciaran McCormick is a Politics student at the University of Warwick and is aspiring to a career in PR. He was an intern at Freuds, works in Publicity at Warwick Politics Society and is a charity fundraiser. He writes for The Boar and The Student Journals and in 2013 set up blogging community www.politicsbeyondpoliticians.com.