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Want to be Alton Towers’ ‘official rollercoaster tester’?

In what is the PR industry’s version of fish fingers, beans and chips for dinner – quick to pull together, uninspired but, ultimately, gets the job done – Alton Towers, one of my favourite places in the world, has opted for the time-honoured ‘best job in the world’ campaign format (I’m not above it), launching a search for an ‘official rollercoaster tester’.

The job will entail riding each of the theme park’s biggest rides before they open to the public.

Although the winner will be given a free annual pass, here are a few downsides, according to ITV:

  1. You will need to be on site for 8am daily until the end of September
  2. You won’t be paid
  3. There won’t be any travel expenses
  4. Food isn’t provide

Although every bit of coverage I could see (on the Mirror, News.com.au and quite a few regional news sites) mentions that participants must:

“visit the Alton Towers website and submit a video describing why you should be the park’s rollercoaster tester, along with what your favourite ride is and why”

I couldn’t actually spot anything on the site that would lead you to this, though if you do find it, a panel of rollercoaster experts, including the designer behind rides Nemesis and Oblivion, will judge the entries and decide who wins.

Source: ITV

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Rich started PRexamples.com in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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