The best stunts and campaigns in one place
Follow us on Twitter

Ben & Jerry’s rename Chocolate Chip Cookie Dough to “I Dough, I Dough” in same-sex marriage celebration

To celebrate the legalisation of same-sex marriage across the US, Ben & Jerry’s has honorarily renamed its Chocolate Chip Cookie Dough ice cream to I Dough, I Dough for the summer, at participating Ben & Jerry’s Scoop Shops nationwide. It can also be bought online through the Human Rights Campaign). Brilliant work, and as Björn Loesing said when he tweeted with it, ‘excellent...

Kingsley: Partick Thistle’s ray of sunshine

Scottish Premier League side Partick Thistle unveiled a new mascot this week, and social media responded with a chorus of shocked gasps and terrified shrieks. The new mascot, named Kingsley, is the product of Glasgow-based Turner Prize-nominated artist David Shrigley. Kingsley is part of a sponsorship deal with US firm Kingsford Capital Management, whose managing member Mike Wilkins is a fan of Shrigley, and decided...

Footballer Jimmy Bullard strips to promote Carling Shirt Amnesty campaign

Well… this is terrifying. Ex Premier League footballer Jimmy Bullard has teamed up with Carling to give football supporters throughout the UK the opportunity to swap their shirt with the name of a recently sold player on the back, for a new one. In a photo sure to give most right-minded people nightmares – and as such, making GREAT tabloid/social media fodder – Bullard has recreated...

IKEA put wireless bungee jumping to the test to promote new wireless charging collection

In a campaign to promote its wireless phone charging collection, IKEA posits ‘wireless bungee jumping’. The ‘documentary’ uses the type of science not seen since 1980s movies to explain how magnets make it possible for a man to throw himself off a 61m platform with no cable. Of course, it’s fake. Sorry. And there’s a feeling of ‘more could have been done here given the...

Absolutely brilliant! A revenge stunt that fooled us all

A newly divorced man who appeared to turn bitter in an act of revenge against his cheating wife turned out to be a brilliant PR stunt by German Legal Information company. The man recorded himself using power tools to saw all their possessions in half and then popped the items that included half a mobile phone, television and car onto eBay. The video titles “For Laura” has racked up more than 6 million views on...

« Previous Entries