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Ben & Jerry’s rename Chocolate Chip Cookie Dough to “I Dough, I Dough” in same-sex marriage celebration

To celebrate the legalisation of same-sex marriage across the US, Ben & Jerry’s has honorarily renamed its Chocolate Chip Cookie Dough ice cream to I Dough, I Dough for the summer, at participating Ben & Jerry’s Scoop Shops nationwide.

B&J gay marriage

It can also be bought online through the Human Rights Campaign).

Brilliant work, and as  said when he tweeted with it, ‘excellent preparation and planning’.

PR campaign fans might also remember this from 2013, when Ben & Jerry’s partnered with Stonewall to campaign for marriage equality in Britain, renaming its ‘Oh! My! Apple Pie!’ ice cream to ‘Apple-y Ever After’.

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Rich started PRexamples.com in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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