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IKEA put wireless bungee jumping to the test to promote new wireless charging collection

In a campaign to promote its wireless phone charging collection, IKEA posits ‘wireless bungee jumping’.

The ‘documentary’ uses the type of science not seen since 1980s movies to explain how magnets make it possible for a man to throw himself off a 61m platform with no cable.

Bungee IKEA

Of course, it’s fake. Sorry. And there’s a feeling of ‘more could have been done here given the effort’, but it’s well worth watching for the point the jumper ‘rebounds’.

Involved agencyDDB Brussels

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Rich started in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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  • Trouble

    Owing to the fact that there’s no never shot from start to finish. I’m pretty sure this is a fakeroo!

  • Eddie Whitehead

    This is Fake!