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Marmite to open ‘pay by sentiment’ cafe, giving happy Twitter users free food and coffee

In a stunt to celebrate the launch of ‘Marmite Summer’, a new lighter tasting variant, Marmite is opening a ‘pay-by-sentiment’ cafe in London. Opening for two days only on the 4th and 5th August at Soho Grind’s Beak Street location, the Marmite Love Café will ask customers for their Twitter handle on arrival. This will be entered into a ‘love-o-meter’ that will measure whether the...

Jedward ‘chased’ down the Thames by killer sharks in Sharknado 3 PR stunt

Sharknado 3: Oh Hell No! is the third movie in the cult series centering on flying death sharks. It aired on Syfy last week. In an impressively daft stunt to promote the film, specialist prop designers and marine experts created a bespoke fibreglass boat, featuring inflatable sharks and – more scarily than all of that – Irish twins Jedward. You see, X Factor finalists Jedward, AKA John and...

Brekkie anyone?

Members of the public were spotted eating cereal on the London Underground in this stunt: The stunt, on behalf of Kellogg’s cereal, saw three people with ‘mobile breakfasting-units’, nicknamed Special Kases, eat Special K on the tube. It was done to highlight that one in three people miss breakfast every day. Maybe it’s time to start introducing Special Kases to the...

Carlsberg surprise holidaymakers with free beer on baggage carousel

At London City airport, Carlsberg recently surprised holidaymakers at baggage reclaim with free crates of beer on the carousel. It’s a simple idea, and one that plays well into the ‘If Carlsberg did X‘ marketing line the company has been using FOREVER, but more recently with campaigns such as ‘if Carlsberg did billboards‘ and ‘if Carlsberg did haircuts‘. Here’s the...

The Scoop: @Uber delivers Ice Cream down under

Spoons at the ready! Today Aussies are being treated to specially prepared packs of Messina gelato delivered straight to their homes or offices for one day only. The big giveaway is all thanks to Uber, users simply set their location and request the “Ice Cream” option. If successful, a tub of yummy Messina will be at the door within minutes. New users will receive a tub for free and existing users will pay a...

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