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Brekkie anyone?

Members of the public were spotted eating cereal on the London Underground in this stunt:

The stunt, on behalf of Kellogg’s cereal, saw three people with ‘mobile breakfasting-units’, nicknamed Special Kases, eat Special K on the tube.

Kelloggs

It was done to highlight that one in three people miss breakfast every day.

Maybe it’s time to start introducing Special Kases to the Underground…

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Lucy is a director at The PR Office. She specialises in corporate communications, working across real estate and professional and financial services. Lucy is a finalist in the Outstanding Young Communicator category at the 2015 CIPR Excellence Awards.