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Bringing art to the Snapchat generation

Say you’ve got some content, and say you’d like to reach new audiences beyond your usual and encourage them to engage with your institution – social media might be the way you’d go. The Los Angeles County Museum of Art (LACMA) has been doing just that, and even though their content is a tremendously varied body of art work spanning the entirety of human endeavour, they’ve been...

‘Where’s Wally?’ campaign asks families to hunt for 100 Wallys hidden around the UK

In a summer partnership between Virgin Trains and Where’s Wally (Waldo for US readers), a nationwide ‘Where’s Wally? Hunt’ to encourage families to get out and about this summer, with a luxury weekend break in London up for grabs for whoever finds the most. One hundred Wally replicas were dispatched yesterday (Monday, July 20) ready for the challenge to begin today. According to the press...

Naked baristas shock New Yorkers in Nestle PR stunt

To promote its all natural coffee-mate creamer, which only consists of four ingredients (milk, a touch of sugar, cream and natural flavors), Nestle used ‘Au Naturel’ – basically, naked and body painted – staff and customers in The Natural Bliss Cafe, taking over Irving Farm Coffee Roasters on New York’s Lower East Side. Shock value ahoy as customers can barely keep their minds on...

Transylvanian music festival offers free tickets in return for blood donation

First time music event Untold Festival in northern Romania – the fictional home of Dracula – is offering discounts and free tickets to fans who donate blood. Untold is offering a 30% discount to anyone who donates blood at one of Romania’s 42 blood centres until July 24, as well as free one-day festival tickets to anyone who gives blood at a mobile unit in Bucharest or at the blood transfusion centre...

Kars4Kids brings on the heat with a hot car challenge

Kars4Kids challenged people to sit in a car for at least 10 minutes to win $100…sounds simple but there was a hot catch. Participants were locked in the car with the heat turned up and if it became unbearable they could push an emergency button. Every person pleaded to be let out of the car before the 10 minutes was up. This stunt taught people a shocking lesson about leaving anyone in a car (this goes for...

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