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The Scoop: @Uber delivers Ice Cream down under

Spoons at the ready!

Today Aussies are being treated to specially prepared packs of Messina gelato delivered straight to their homes or offices for one day only.

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The big giveaway is all thanks to Uber, users simply set their location and request the “Ice Cream” option. If successful, a tub of yummy Messina will be at the door within minutes.

New users will receive a tub for free and existing users will pay a mere $15, a great way of gaining new customers for the taxi app.

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Thanks Uber!

It’s not all bad in Blighty either, Brits are being offered Wall’s Cornettos in a similar deal to bring Friday to life.

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Jessica White is a freelance publicist living in Sydney. She is a Bournemouth University PR Graduate and has also worked within the press offices at Kazoo, Sky and Channel 5.