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Creepy baby reminds people to RSVP to film festival.

An extremely cost effective stunt that cost very little, yet got them a lot of media attention and were able to reach the intended audience to accomplish the targeted goals. The Swedish movie festival Elmsta 3000 Horror Fest to remind people RSVP for their upcoming event, centered on the theme of Evil Kids, posted a fake baptism notice on the local news paper, with several suggestive cues:  the curls on the...

Interactive shop window help tourists with shopping experience.

AINZ & TULPE is the largest cosmetics shop in Japan. Cosmetics are among the top three items sought for by the over 10 million tourists who visit Tokyo, Japan each year. Statistics show that only 3% of Japanese people can speak foreign languages, making communication with overseas customers a more difficult task. Called ‘Looks‘, that is an interactive shop window installed at the store, that can...

Stupid installations reminds people not to drink and drive.

Sagatiba wanted to remind everyone that you shouldn’t mix drinking and driving, thus the origin of the campaign titled “Saga Estúpida” (aka Stupid Saga), launched on August 13th. Three different installations were created for three different bars in different parts of the city of Sao Paulo, Brasil including a turned upside down urinal – the stupid urinal, a set of stair that went to nowhere...

Interactive Price Scanner offers free and fast price evaluation for used cars.

Kagulu (車咕嚕) is a recently founded company from Taiwan, that offers services to help people sell and buy used cars. The brand wants to be known for its transparent and quick auto price evaluations, so to promote the launch of their services, they created a roving “price scanner” that roamed the streets of Taipei telling drivers, on the spot, how much their car was worth. An interactive...

Check out how Reebok convinced viewers to use a treadmill at the cinemas.

As part of activation campaign to promote their new ZPump runners Rebook surprised cinema goers at a major cineplex in the city of Seoul in South Korea with the campaign, Run the Movie, tie-ing into its motto “Get Moving, Get Pumped”. As a screening was starting the projection is interrupted and the loading wheel appears on screen just like web video. Spotlights lit up on a pair of treadmills in...

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