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Creepy baby reminds people to RSVP to film festival.


An extremely cost effective stunt that cost very little, yet got them a lot of media attention and were able to reach the intended audience to accomplish the targeted goals.

The Swedish movie festival Elmsta 3000 Horror Fest to remind people RSVP for their upcoming event, centered on the theme of Evil Kids, posted a fake baptism notice on the local news paper, with several suggestive cues:  the curls on the baby’s forehead resembled the numbers “666,” the name Lucy was a reference to Lucifer and the email address for RSVPs spelled “Satan’s Mother” backwards.

The stunt got international attention in a very short time through traditional media outlets and also social media, and solved the problem they had of having people RSVP to the event in time.

Involved Agency: Saatchi & Saatchi Stockholm 

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Born in Taipei, Taiwan, but raised and living in Sao Paulo, Brazil. I work as researcher at LSI-TEC ( in Brazil in the field of electronic interactive media (emphasis on endutainement, accessibility and technology applied on education) and also as an New Media and Communication Analyst for FEBRACE (, working directly with public engagement and content curation for this project that is related to STEM education promotion via Science Fairs.