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Interactive shop window help tourists with shopping experience.


AINZ & TULPE is the largest cosmetics shop in Japan. Cosmetics are among the top three items sought for by the over 10 million tourists who visit Tokyo, Japan each year. Statistics show that only 3% of Japanese people can speak foreign languages, making communication with overseas customers a more difficult task.

Called ‘Looks‘, that is an interactive shop window installed at the store, that can be used by people from any country to shop and have a makeup experience. The shop window was automated with over 10 types of fashionable Japanese faces displayed on the signage. These fashionable faces detect people’s movements and faces. When a woman selects a fashionable Japanese face to her liking, coupons, makeup techniques, and more useful information are issued in that person’s native language determined using facial recognition. If she brings the coupon into the shop, the items used to create that face are discounted and she gets a make-up session to get the chosen look.

Involved Agency: Dentsu Japan

Source: Campaign Brief Asia and Adnews

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Born in Taipei, Taiwan, but raised and living in Sao Paulo, Brazil. I work as researcher at LSI-TEC ( in Brazil in the field of electronic interactive media (emphasis on endutainement, accessibility and technology applied on education) and also as an New Media and Communication Analyst for FEBRACE (, working directly with public engagement and content curation for this project that is related to STEM education promotion via Science Fairs.