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Building transformed into prison cells in Orange Is The New Black PR stunt

Orange Is The New Black (OITNB) has got to be one of Netflix’s most successful original series. Its quirky, funny but starkly realistic storylines took the world by storm when it was released in 2013. Netflix decided to promote the long awaited third series a month or two back through an engaging PR stunt in the heart of Paris, which certainly grabbed the onlooker’s attention. Lookalikes of the cast in orange...

.@Airbnb lists @Neighbours Ramsay Street home

Airbnb have given people the opportunity to stay in some pretty cool places recently from castles to containers, however the good people of Neighbours are blowing them out of the water, giving Australian fans of the soap a chance to live like a true Ramsay Street local with an amazing Airbnb competition. Fans of iconic Australian soap Neighbours can explore the set in person, with the TV show listing its famous...

WWF appeal to families ‘on the verge of extinction’ in this charity PR campaign

This campaign is a couple of months old, but with some interesting results to draw on and a unique link found between the cause and audience, I thought it was worth highlighting. According to the WWF, there are just 3,200 tigers left in the wild today, worldwide. The organisation’s message is ‘If we don’t act now, this family is about to become extinct. With devastating consequences for the wider...

‘Youth Hostelling with Chris Eubank’ now a reality in world’s most niche PR campaign

OK, so this is actually one of my favourite campaigns in recent years. 18 years ago, this scene was aired, on I’m Alan Partidge, Alan pitches a number of – frankly, excellent – TV programme ideas to BBC Chief Commissioning Editor Tony Hayers (played by David Schneider). Here are said ideas, including one – ‘Youth Hostelling with [ex-world champion British boxer and eccentric lisper]...

O2 turns British gymnast Louis Smith into ‘human hotspot’

To promote the new Huawei E5770 mobile hotspot, O2 has assembled the ‘GuyFi’ service – ‘a team of men of all shapes and sizes, employed to help bring free Wi-Fi to the beaches of Britain’ (well, Brighton and Southend). Leading the human hot spots is British gymnast Louis Smith, who won a bronze medal at the 2012 Olympics. The stunt follows research that says a third of seaside...

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