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Cadbury enlists Freddie Flintoff to award prizes to lucky chocolate fans

To coincide with Cadbury’s Autumn, on-pack promotional campaign ‘Joynormous’, the chocolate giant enlisted ex-English cricket captain Freddie Flintoff, to dress as a genie and grant lucky chocolate fans a personalised prize. The event was held on the 29th September between 10am and 6pm at London’s Covent Garden. ‘Joy agents’ dressed in Cadbury’s purple were encouraging passers-by to reveal a scratch...

Harry Potter fans can have Christmas dinner in Hogwarts’ Great Hall this December

I have a feeling some of you might need a minute to take this in. For one night only, guests are being given the opportunity to eat Christmas dinner in Hogwarts’ Great Hall at the Warner Bros. Studio Tour, just outside London. Taking place place from 6 p.m. to midnight on Dec. 3, attendees will be given a two-course meal, no doubt with a number of magical surprises and guest appearances, before being let...

Formula E lets fans vote to give racers an energy boost

The Beijing ePrix is an electric motor racing tournament created by Formula E, the company behind the world’s first single seated fully-electric racing series. To help engage fans more in the Beijing ePrix, Formula E has created a social media campaign, FanBoost, which gives fans the opportunity to vote for a racer to receive extra power, consequently helping them in the race. FanBoost will provide an extra...

Netflix posts guide explaining how to create your own Netflix and Chill button

Netflix and chill. Goddamned Netflix and bloody chill. If there’s one meme that sums my thoughts to the whole ’10 minutes into…’ business up, it’s this (both NSFW and pretty gross. If you are a fan of Game of Thrones and/or eye gouging though, you might appreciate it). ANYWAY, I digress. As it happens, some clever sausage at Netflix saw an easy opportunity to be part of the hook-up...

Ex-rugby legend Matt Dawson launches the Hakarena

The Rugby World Cup kicked off spectacularly on home soil last week. To mark this historic occasion, menswear retailer Jacamo enlisted Matt Dawson to lead local team Battersea Ironsides and supporters up and down the country to perform a new dance, the ‘Hakarena’. Britons are being encouraged to express their support of the home side with the new dance – a humorous take on the All Black’s famous Haka...

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