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Cinnamon Toast Crunch create the world’s first selfie spoon

General Mills cereal brand Cinnamon Toast Crunch has produced the world’s first selfie spoon. It is exactly what it sounds like; a selfie stick with a spoon on the end. Created by McCann, the stunt is part of the brand’s ‘Cinnamilk’ campaign, and casually pokes fun at the youth’s obsession with social media. This new contraption aims to encourage cereal fans to post a selfie whilst they eat their bowl of...

Paddy Power set up ‘bagpipe-friendly zone’ in protest against RWC stadium ban

Paddy Power has declared its Southgate Street shop in Gloucester a ‘bagpipe friendly zone’ ahead of Scotland’s Rugby World Cup opener against Japan at Kingsholm today. The move comes after World Cup chiefs banned the popular Scottish musical instrument from all stadiums throughout the tournament. I spoke to a Scottish man yesterday in the city centre and when I broke news of the ban, well,...

Snapchat shares the memories for World Alzheimer’s Day in UAE

To mark World Alzheimer Day on the 21st September, Starcom Mediavest has partnered with Good Health Arabia and Getty images to create a social media Alzheimer awareness campaign in the United Arab Emirates. Their aim was to educate the youth population on the symptoms of the disease, and perfectly utilised Snapchat as their medium. The obvious parallels between memory loss and the disappearing images of the...

England rugby legends back #BleedForEngland NHS campaign

On the heels of this brilliant National Blood Week effort, NHS Blood and Transplant has launched a new campaign calling on 100,000 new volunteers to show their support to England throughout the Rugby World Cup – by registering to become a blood donor between now and 31st October (the day of the final). According to the release, fewer than 3% of people living in England aged between 17 and 70 have...

International coalition launches clean energy campaign

The UN Climate Change Conference in Paris this December will see world leaders come together to agree a plan to address carbon emissions. The conference presents an opportunity for climate groups and other organisations to campaign for world leaders to support their causes, creating a crowded news market in the preceding months. The Global Apollo Program – a plan for internationally coordinated and publicly...

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