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99Taxis Celebrates Halloween with ‘Trick or Treat’ with a twist.

99taxis

99Taxis is the largest application to request taxis using mobile devices in Brazil. Locally founded it features one of the largest fleets of registered taxi drivers and operating in over 399 cities in the country.

To celebrate Halloween they are randomly offering free rides between the hours of 8pm from October 31 to 2am on November 1st. During that period, 72 vehicles running in 8 major cities: São Paulo, Rio de Janeiro, Belo Horizonte, Curitiba, Porto Alegre, Recife, Salvador and Fortaleza, featuring thematically decorated taxi cabs steered by drivers in costume, loaded with treats and special soundtrack, will be randomly assigned to app users calling for a taxi. If you’re the lucky one to hail one of these cabs, the passenger gets to enjoy some sweets, the fun Halloween theme and their ride is free of charge.

Hopefully people will post videos or pictures after experiencing this tomorrow. If that happens, I will update this post with a selection of them.

Source: 99Taxis

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Born in Taipei, Taiwan, but raised and living in Sao Paulo, Brazil. I work as researcher at LSI-TEC (www.lsitec.org.br) in Brazil in the field of electronic interactive media (emphasis on endutainement, accessibility and technology applied on education) and also as an New Media and Communication Analyst for FEBRACE (www.febrace.org.br), working directly with public engagement and content curation for this project that is related to STEM education promotion via Science Fairs.