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Allianz Family GPS: Have the voice of a loved one to help you drive more safely.

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A study shows that 7 out of 10 French drivers are more careful when they have someone they love as a passenger in the vehicle, but is not uncommon to a driver to be driving by oneself. Allianz tried compensate for that absence with the “Family GPS”.

They partnered with Waze, to add voices for the traffic navigation app, including the voices of:

     a young child, to remind you how much you value them;
a caring grandmother, whose humor will guide you;
a protective friend, who will watch over you;
a rebellious teen, that will remind you that your children are counting on you;

Involved Agency: Oglivy Paris
Source: Adnews and Allianz

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Born in Taipei, Taiwan, but raised and living in Sao Paulo, Brazil. I work as researcher at LSI-TEC (www.lsitec.org.br) in Brazil in the field of electronic interactive media (emphasis on endutainement, accessibility and technology applied on education) and also as an New Media and Communication Analyst for FEBRACE (www.febrace.org.br), working directly with public engagement and content curation for this project that is related to STEM education promotion via Science Fairs.