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IKEA turn kid’s drawings into cuddly toys in brilliant charity campaign

Here’s a very, very sweet campaign from marketing masters IKEA. The retailer took 10 children’s drawings and turned them into real cuddly toys, as part of its Soft Toys for Education fundraising campaign. IKEA will donate one dollar to children’s education projects for each toy sold. The toys are based on pictures from kids aged four to ten, from all around the world, which were then worked on by...

‘Scariest vending machine in London’ gives passers-by Hallowe’en trick and treat

Gourmet gummy sweet brand Candy Kittens unveiled a ‘Dead Good’ Halloween vending machine in Shoreditch, London this week. Offering passers-by free sweets, there was a trick in-store – in the shape of a ghostly hand grabbing at those trying to scoop up their free treats. The video set my encyclopedic PR stunt brain (and honestly, I don’t say this with an ounce...

Coca-Cola lights up the London eye in anticipation of the Rugby World Cup Final

When England were dumped out of their own World Cup there were fears the country would lose interest and enthusiasm in the tournament. However that has not been the case and companies have continued to use the hype the tournament has created as an opportunity to promote their brand. None so dramatically as Coca-Cola who on October 25th lit up the London Eye in Black, White, Gold and Green; the colours of the...

Netflix Brasil tell students: Stop watching and study.

In a well timed campaign, posted on October 22, by Netflix Brasil, they cleverly ask students to stop binge watching their favorite show and go study. This weekend marks the dates for the latest  ENEM (Exame Nacional do Ensino Médio – National High School Exam) which is used to evaluate High School education in Brasil, additionally the grades from this exam can help students be placed at universities in...

Mercedes-Benz create uncrashable toy cars to promote anti-crashing feature in real cars.

Crashing toy cars is something really fun to do when you are a toddler, unless you’re playing the new toys cars that Mercedes-Benz created, to promote the Brake Assist System PLUS featured inside their new vehicles. To show the importance of this feature for the safety of families, they fitted super strong magnets inside toy cars and offered them to kids to play with them. The toy cars could not be crashed...

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