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Sometimes, a cough is more than ‘just a cough’ – beatboxing stunt aims to raise lung cancer awareness

To raise awareness of lung cancer throughout November – being Lung Cancer Awareness Month and all – early morning commuters were treated to a beatbox ‘session’, which began life as a passenger coughing.


It sounds odd, but – have a look at the video, it’ll all make sense, hanging off the statement “sometimes, a cough is more than ‘just a cough'”.

The campaign was conceived and executed by Boehringer UK and the Roy Castle Lung Cancer Foundation.

Rupert Oldridge of the Beatbox Collective (the group of beatboxers involved in the stunt), said: “Coughing on the Tube is normally something we all endure and ignore so we decided to use that in our beatbox, along with the fact coughing persistently is one of the main signs of lung cancer.”

Read more: Evening Standard

Involved agency: Pegasus

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Rich started in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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