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2015 in review – Top 20 PR campaigns and stunts of the Year

Gooood day to you, reader. This here is the fourth ‘year in review’ post we’ve done (not forgetting all of the ‘top 10…’ monthly posts throughout 2015) – and I can honestly say, it’s packed with 20 great campaigns – from cheeky reactive efforts to PR with a real purpose. A few facts and figures With around 2,000 examples on the site now from hundreds of...

J2O plays ‘What’s the time, Mr Wolf?’ with bus stop commuters

Soft juice brand J2O has created an interactive London bus stop billboard, where commuters are stalked by a wolf. All appears normal when the commuter approaches the billboard, the wolf is static and surrounded by typical advert artwork. Then when the unsuspecting individual turns away the wolf creeps forward, spooky. This continues, with the commuter blissfully unaware that they are being stalked by a purple,...

Virtual mobile phone that works in Minecraft

US mobile operator Verizon has launched the first ever smartphone that works inside Minecraft – the ridiculously popular video game. Players no longer need to leave the game to use their smartphone as the integration lets you do all manner of things – take a selfie, make a call, browse the net or even order a pizza. It was launched with popular Minecraft YouTubers to explain how it all works. I’ve...

Tourist board’s Star Wars stunt isn’t such a bore

PR stunts to promote a big movie release are now common place. James Bond’s most recent outing saw Heineken arrange a space selfie and Avengers and Jurassic World have also taken the streets to promote their cinema releases. So now it is the time of Star Wars, and it seems like everyone is using what is arguably the most eagerly anticipated film in recent years as an opportunity to give themselves a little...

The Top Trends For 2016 – with Michael Fish

We coaxed distinguished BBC forecaster Michael Fish out of retirement to make some trend predictions for 2016. He should probably stick to weather. Merry Christmas!

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