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Tesco transform its stores to celebrate new Star Wars film

Last weekend (13th and 14th December) 268 Tesco stores were transformed into every Star Wars fan’s dream. Tesco locations including London, Manchester, Bristol, Edinburgh and Glasgow were transformed into a Star Wars activity centre. The Tesco website allowed shoppers to find their nearest ‘Star Wars Store’ online here. Parents were encouraged to bring their children to take part in themed treasure hunts,...

Brewdog offer Trump and in turn the rest of the world a christmas present

With his radical views and even more radical hair Donald Trump is the perfect person for a company to use for a PR stunt and Brewdog have done just that. In a post on their blog, co-founder James Watt offered Mr Trump (and the free world) a gift, of two shares of the company. “I am making the gift of two Equity for Punks shares to you with a single aim in mind – that it will spark a desire in you to get back...

Public asked to share their ‘#bubblebeard’ to raise money for bowel cancer

In the second brand-charity partnership in as many posts, bathstore has teamed up with Decembeard, to raise money and awareness for people affected by bowel cancer. The bathroom retailer is asking members of the public to give themselves ‘bubble beards’, asking them to share photos on social media using #bubblebeard and make a donation. Donations can be made via text by texting BUBL15 £2 to 70070 to...

Tinder partners with NHS to raise organ donation awareness

Over the next two weeks, ‘dating’ app Tinder is partnering with NHS Blood and Transplant to encourage users to sign up for the Organ Donor Register. Olympic Gold Medalist Jade Jones MBE, reality TV’s Jamie Laing and soap actress Gemma Oaten all have profiles that appear on Tinder with ‘The Wait’ logo to draw attention to the organ donation. Users who swipe right will match with these...

Uber delivering ‘on-demand’ Christmas trees across UK this weekend

Do you still need to buy a Christmas tree? Can’t be bothered to get up and actually go to get one? Here’s a stunt for you. In what is a bit of a strange move for a taxi booking app – but nonetheless, a nice festive PR effort – Uber has partnered with Pines and Needles to deliver Christmas trees – on-demand – across the UK. For £10 (which the service will take from the card...

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