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Tinder partners with NHS to raise organ donation awareness

Over the next two weeks, ‘dating’ app Tinder is partnering with NHS Blood and Transplant to encourage users to sign up for the Organ Donor Register.

Tinder NHS

Olympic Gold Medalist Jade Jones MBE, reality TV’s Jamie Laing and soap actress Gemma Oaten all have profiles that appear on Tinder with ‘The Wait’ logo to draw attention to the organ donation.

Users who swipe right will match with these profiles and receive a message that says “If only it was that easy for those in need of a life saving organ to find a match”.

Tinder is promoting the campaign to UK users between the ages of 18-35 year-olds.

Those that swipe right will be able to select the option “Yes I donate” and click on the link provided to sign up on the NHS Organ Donor Register to increase the chance that patients in the future will receive the organ match they need.

Tinder is helping to promote organ donation during NHS Blood and Transplant’s campaign, ‘The Wait’, to draw attention to people waiting for a transplant and the fact that many people die before an organ match is found for them. There are just under 7,000 people currently on the UK transplant waiting list. In the last decade more than 6,000 people across the UK have died while awaiting an organ transplant*.

Read more: Organ Donation/Tinder announcement blog

Credit: Thank to Erimus PR’s Paul Widdowfield for tweeting.

 

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Rich started PRexamples.com in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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