To celebrate 30 years of the Happy Meal in Sweden, McDonald’s has created ‘Happy Goggles’ – a VR headset made from the Happy Meal box.
The box can be folded to create a pair of Google Cardboard style virtual reality glasses, as can be seen in the promo video below. McDonald’s is also launching a 360 skiing game called ‘Slope Stars’.
Posted by Becca Bateson
on 26th Feb 2016 in ALL
To celebrate the release of Zoolander 2 Vue Cinemas is encouraging customers to show off their best Blue Steel impression in their pop up GIF booths in cinemas around the country.
The competition where movie goers could win a cinema gift card promotes the new film with the launch of their website and hashtags ‘Vuelander2′ incorporating the most memorable movie moment #BlueSteel.
The website features...
Lush are always finding new ways to keep your senses happy, with the latest bath bombs, make-up and skin products – they have it covered!
Although this isn’t the first time, Lush will be opening a cinematic scent experience at its London Oxford street store, in the form of a pop-up cinema – popcorn included. Hurrah!
This event is to promote Lush’s new Gorilla perfume range and in particular...
Posted by Rich Leigh
on 23rd Feb 2016 in ALL
I love a good name change stunt – and the ODEON Cinema in Leicester Square, London has come in with a stonking effort to show its support for the still-Oscar-less Leonardo DiCaprio.
It’s only gone and renamed itself the ‘LEODEON':
Looks like @ODEONCinemas is backing Leo, they’ve renamed the West End cinema to #Leodeon pic.twitter.com/bNw36F9GBn
— Geoff Yang (@ChalcoDoror) February 23,...
To promote the launch of its new Candy Crush jelly-themed game, King Digital Entertainment is hitting London’s South Bank to set up a seven metre tall bouncy castle from the 3rd to the 5th March 2016.
Yep, that’s right, time to go into lock down and prepare for the relentless barrage of game requests on Facebook…
I digress. The bouncy castle. It does sound very appealing, and the fact that...