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McDonald’s turn Happy Meal boxes into VR goggles in 30th anniversary celebration

To celebrate 30 years of the Happy Meal in Sweden, McDonald’s has created ‘Happy Goggles’ – a VR headset made from the Happy Meal box. The box can be folded to create a pair of Google Cardboard style virtual reality glasses, as can be seen in the promo video below. McDonald’s is also launching a 360 skiing game called ‘Slope Stars’. I’m pretty-much...

Vuelander2 photobooth encourages viewers to share their Blue Steel

To celebrate the release of Zoolander 2 Vue Cinemas is encouraging customers to show off their best Blue Steel impression in their pop up GIF booths in cinemas around the country. The competition where movie goers could win a cinema gift card promotes the new film with the launch of their website and  hashtags ‘Vuelander2′  incorporating the most memorable movie moment #BlueSteel. The website features...

Lush open up pop-up cinema to promote new fragrances

Lush are always finding new ways to keep your senses happy, with the latest bath bombs, make-up and skin products – they have it covered! Although this isn’t the first time, Lush will be opening a cinematic scent experience at its London Oxford street store, in the form of a pop-up cinema – popcorn included. Hurrah! This event is to promote Lush’s new Gorilla perfume range and in particular...

ODEON rebrands as ‘LEODEON’ as it backs DiCaprio to win an Oscar this Sunday

I love a good name change stunt – and the ODEON Cinema in Leicester Square, London has come in with a stonking effort to show its support for the still-Oscar-less Leonardo DiCaprio. It’s only gone and renamed itself the ‘LEODEON': Looks like @ODEONCinemas is backing Leo, they’ve renamed the West End cinema to #Leodeon pic.twitter.com/bNw36F9GBn — Geoff Yang (@ChalcoDoror) February 23,...

Candy Crush to erect bouncy castle on London’s South Bank

To promote the launch of its new Candy Crush jelly-themed game, King Digital Entertainment is hitting London’s South Bank to set up a seven metre tall bouncy castle from the 3rd to the 5th March 2016. Yep, that’s right, time to go into lock down and prepare for the relentless barrage of game requests on Facebook… I digress. The bouncy castle. It does sound very appealing, and the fact that...

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