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Bank installs 10ft-tall ATM to welcome NBA All-Stars

BMO Financial – also known as Bank of Montreal – installed a 10-foot-tall ATM in its Toronto branch last week, with the simple message: ‘The NBA All-Stars Are Coming.’

BMO was an official sponsor of the NBA All-Star weekend. The ATM was created to be the height of an NBA regulation basketball goal.

Oddly, though – I just found out from this Adweek piece that the ATM didn’t really dispense money. I mean, functionality is hardly the purpose of this kind of marketing, but I’m surprised anybody was told otherwise…!

Involved agencyFCB Toronto

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Rich started PRexamples.com in January 2012. He runs consumer PR agency Rich Leigh & Company, which has two offices in the UK. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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