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Bank installs 10ft-tall ATM to welcome NBA All-Stars

BMO Financial – also known as Bank of Montreal – installed a 10-foot-tall ATM in its Toronto branch last week, with the simple message: ‘The NBA All-Stars Are Coming.’

BMO was an official sponsor of the NBA All-Star weekend. The ATM was created to be the height of an NBA regulation basketball goal.

Oddly, though – I just found out from this Adweek piece that the ATM didn’t really dispense money. I mean, functionality is hardly the purpose of this kind of marketing, but I’m surprised anybody was told otherwise…!

Involved agencyFCB Toronto

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Rich started PRexamples.com in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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