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McDonald’s turn Happy Meal boxes into VR goggles in 30th anniversary celebration

To celebrate 30 years of the Happy Meal in Sweden, McDonald’s has created ‘Happy Goggles’ – a VR headset made from the Happy Meal box.

The box can be folded to create a pair of Google Cardboard style virtual reality glasses, as can be seen in the promo video below. McDonald’s is also launching a 360 skiing game called ‘Slope Stars’.

Happy Goggles McD BOX HD Eng

I’m pretty-much always impressed by McDonald’s marketing efforts – and whilst this is very good, there’s an element of feeling tacked on to the VR hype by a brand that otherwise has little to do with it. Still – good timing, what with HTC Vive pre-orders starting today.

Source: Marketing Magazine

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Rich started PRexamples.com in January 2012. He runs consumer PR agency Rich Leigh & Company, which has two offices in the UK. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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