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McDonald’s turn Happy Meal boxes into VR goggles in 30th anniversary celebration

To celebrate 30 years of the Happy Meal in Sweden, McDonald’s has created ‘Happy Goggles’ – a VR headset made from the Happy Meal box.

The box can be folded to create a pair of Google Cardboard style virtual reality glasses, as can be seen in the promo video below. McDonald’s is also launching a 360 skiing game called ‘Slope Stars’.

Happy Goggles McD BOX HD Eng

I’m pretty-much always impressed by McDonald’s marketing efforts – and whilst this is very good, there’s an element of feeling tacked on to the VR hype by a brand that otherwise has little to do with it. Still – good timing, what with HTC Vive pre-orders starting today.

Source: Marketing Magazine

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Rich started in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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