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ODEON rebrands as ‘LEODEON’ as it backs DiCaprio to win an Oscar this Sunday

I love a good name change stunt – and the ODEON Cinema in Leicester Square, London has come in with a stonking effort to show its support for the still-Oscar-less Leonardo DiCaprio.

It’s only gone and renamed itself the ‘LEODEON':

The Academy Awards are this Sunday, and it’s safe to say many are hoping DiCaprio will walk away with a slightly smaller version of the gold bloke below for his lead role in The Revenant:

Bonus material – if you haven’t played Leo’s Red Carpet Rampage yet, you really, really should.

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Rich started PRexamples.com in January 2012. He runs consumer PR agency Rich Leigh & Company, which has two offices in the UK. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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