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ODEON rebrands as ‘LEODEON’ as it backs DiCaprio to win an Oscar this Sunday

I love a good name change stunt – and the ODEON Cinema in Leicester Square, London has come in with a stonking effort to show its support for the still-Oscar-less Leonardo DiCaprio.

It’s only gone and renamed itself the ‘LEODEON':

The Academy Awards are this Sunday, and it’s safe to say many are hoping DiCaprio will walk away with a slightly smaller version of the gold bloke below for his lead role in The Revenant:

Bonus material – if you haven’t played Leo’s Red Carpet Rampage yet, you really, really should.

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Rich started PRexamples.com in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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