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MasterFoods campaign to make dinnertime matter again

Australian food company MasterFoods, launched a campaign this week to #MakeDinnertimeMatter. The campaign was created in response to research that revealed Australians get more of a connection when sharing a meal with loved ones than any other activity, yet three quarters wanted to change something about their dinners – maybe eat more veg?! I joke. So MasterFoods toured the country interviewing parents and...

Skol Beats makes Masquerade Ball technological for Carnaval in Brasil.

Trying to recreate the beauty and mystery from the traditional Marquerade Ball from the European Carnivals, Skol Beats created this interesting stunt during Rio Music Carnival event on February 6th. At the party, 5.000 masks were distributed to the attendees, which were powered by technology developed at MIT, that allowed the mask to be connected to the guest’s Facebook profile, and used that data and...

Paddy Power offer snooker star £61k for a ‘perfect break’ – after turning down £10k

Slightly less in-your-face than a standard Paddy Power stunt this, but nonetheless, demonstrating an appreciation for sentiment in response to a story only snooker fans might otherwise be aware of. In short – and I’ve had to read up around this to understand it – snooker player Ronnie ‘The Rocket’ O’Sullivan complained about the £10,000 prize for scoring 147 (a ‘perfect...

Samsung UK predicts what the future ‘will look like in 100 years’

Samsung has recently launched a new product, SmartThings. To briefly explain the service, SmartThings allows you to remotely control your home electrics, for example if you wanted to turn your heating or lights on whilst you’re away from your property, SmartThings allows you to do so using your mobile. Could come in handy if you wanted to prank your family or partner. Samsung created a multi-platform...

Bank installs 10ft-tall ATM to welcome NBA All-Stars

BMO Financial – also known as Bank of Montreal – installed a 10-foot-tall ATM in its Toronto branch last week, with the simple message: ‘The NBA All-Stars Are Coming.’ BMO was an official sponsor of the NBA All-Star weekend. The ATM was created to be the height of an NBA regulation basketball goal. The @BMO @NBAAllStar #atm stunt is really well done. #advertising...

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