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Cadbury Dairy Milk Easter campaign kicks off with Loch Ness monster stunt

Cadbury has kicked off this years Easter campaign in the shape of three giant eggs, to replicate the signature humps of the Loch Ness monster.

The £6m ‘Bunny’s been busy’ Easter campaign launched today with this stunt in Scotland’s famous lake, Loch Ness. Cadbury also released the below campaign advert on ITV this morning:

The eggs themselves weigh four tonnes each and are the height of a double decker bus!

As part of the ‘Bunny’s been busy’ campaign, Cadbury will have eggs popping up in unexpected locations around the country in the run up to Easter, so make sure to be on the lookout for #EggsEverywhere.

The stunt has also seen Cadbury donate £5,000 to the Loch Ness project, and £1,000 to the Royal National Lifeboat Institute to help support local services.

Cadbury plans to do more than 300 charity egg hunts, TV adverts and stunts like this to get everyone ready for Easter.

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Becca is a student at UWE Bristol studying Journalism and Public Relations as well as being a PR intern at RichLeigh&Co.