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Hidden camera ‘good egg’ hunt

The co-op are on the hunt for a good egg this Easter. Using hidden cameras the Co-Operative has been looking to reward the nations good egg’s for their good behavior.

The online Easter campaign hopes to inspire good behavior in people, with multiple hidden camera videos showing Brits in need of help and being rescued by strangers.

It prompts some self reflection as viewers are left reassuring themselves that they too would be a good samaritan in these situations. The collection of short videos have appeared as promoted content on Instagram and Facebook and are combined with a social media campaign, which encourages people to nominate friends and family who they deem as ‘good eggs’.

Sam Walker, the senior marketing manager at the Co-op, said: “As a community retailer, we wanted to show that people of all ages can make someone’s day without giving up lots of time or money – the simplicity of one kind gesture can have a huge impact.

“We hope this video encourages people to nominate their own good eggs and give them the recognition they deserve.”
Visit the Facebook page to nominate your ‘good egg’ in time for Easter!

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Becca is a student at UWE Bristol studying Journalism and Public Relations as well as being a PR intern at RichLeigh&Co.