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Fitbit takes steps for Sport Relief

With Sport Relief being in full force after Fridays bi-annual broadcast, Fitbit has got involved and staged a giant obstacle course to get people active. On Sunday the 20th March the branded obstacle course was set up at London’s Olympic park, as part of a Sport Relief event in the same area. The course which was aimed at over 12’s, was compiled of 8 installations including a giant washing up bowl ball...

Heineken help friends prank their mate on game night

Watching a football game is a time honoured tradition among most male friend groups. This is no exception in Italy, where beer company Heineken has pulled its latest stunt named ‘The Dilemma’, and its a good’un. If you can’t watch the video I’ve explained the main points below, because I really like this one. The video led stunt sets the scene by interviewing three guys on their...

HBO unveils giant Game of Thrones artwork to promote DVD launch

To promote the release of the fifth season of Game of Thrones on Blu-ray and DVD this week, a 6m x 4m embroidery has been unveiled at Central Saint Martins’ Crossing Gallery in London’s King’s Cross, for one weekend only. According to the press release, the artwork depicts “one of the most intense battle scenes in TV history” – the massacre of Hardhome. The large-scale art was created in...

Jägermeister debuts world’s first air, sea and ice gig

Jägermeister reveals it’s latest three part music themed PR stunt, set in the snow as part of the ‘JägerMusic’ programme. The alcohol company has teamed up with Bullet for My Valentine singer Matt Tuck to give a heart warming (ice melting?) performance. The acoustic rendition was the world’s first continuous gig to take place across three elements  in Lyngsfjord, Norway. Tuck, who is...

“One Day You’ll Understand” says Schweppes

Is there anything older people love more than reminiscing? And by ‘older’ I mean anyone over 30. There’s often a debate raging in our office about the things we used to do… waiting for someone to get off the house phone (because there was only one), finding the lyrics for a song in the tape inlay, reverse-charging your parents from a payphone if you missed your train home, holding your Discman horizontally...

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