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Tropicana giving away free orange juice in digital billboard campaign

Drink brand Tropicana has unveiled a 5m-tall digital billboard at Westfield, London, dispensing free orange juice. The outdoor campaign is to promote Tropicana’s ‘Little Glass’ proposition, and aims to educate consumers about the health benefits ‘of consuming just 150ml of 100% orange juice each day’. Apparently, 150ml contains 60% of the Vitamin C you need a day and counts as 1 of...

Goodyear Tyres launches the Eagle

Goodyear went viral lately when it created a video to maximise exposure for the launch of their new tyre, the Eagle F1 Asymmetric 3. Wanting to create something completely unique to other tyre launches, the global company looked to reflect its core values of control and creativity whilst showing off the tyre and it’s distinctive tread. Partnering with contemporary British artist Ian Cook, the team created...

Anti Ageing Gin Targets Older Demographic

Warner Leisure Hotels came up with a novel way of tapping into the over-50s market lately, with the launch of their anti-ageing gin, aptly named ‘Anti-aGin’. And no, it’s not an April Fool. Looking to reach a younger audience than they’d normally attract, the hotel chain launched a campaign to show they didn’t take life too seriously,  and after discovering the target demographic had...

Lads of LateRooms.com left exposed in London

LateRooms.com came up with a creative way of reaching out to a new market recently. The online marketplace for hotel rooms took over London on Tuesday 26th April, as they staged various stag night and hen do scenarios over the city to encourage those naughty night outs. All based on true stories, actors recreated pre-wedding nightmares, from half naked grooms to half asleep ‘brides’. The stunt which...

John Smith’s opens up gold pub to launch new Golden Ale

Alcoholic drink giant, John Smith, has opened up an all gold pop-up pub in Mayfair yesterday (27th April) to launch its new Golden Ale. To top it off, Robbie Savage (the welsh football star, if you didn’t know) sported a very bronzed look when he served customers at the pub’s launch on the 25th April.  The pop-up pub included all of the traditional elements of a British pub, such as tables,...

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