Members of the public were invited to visit the pop-up between 6-9pm to sample the brand’s first new beer in 22 years, however entry will only be permitted if they agree to a golden spray tan, professionally applied by a bartender.
The pop-up is part of the brands broader Golden Ale For The Modern Male advertising campaign (the parlour makes sense now because all modern men love to be pampered).
Savage said: “While I might have been cruelly overlooked for the Ballon d’Or in my playing days, being covered head-to-toe in gold paint for the day more than makes up for it. I’ve always had my golden locks, and today I’ve got an all-over Midas complexion to match. It’s the ultimate look for the modern male, and all thanks to John Smith’s Golden Ale.”
(sourced from Event magazine)