The best stunts and campaigns in one place
Follow us on Twitter

John Smith’s opens up gold pub to launch new Golden Ale

Alcoholic drink giant, John Smith, has opened up an all gold pop-up pub in Mayfair yesterday (27th April) to launch its new Golden Ale.

To top it off, Robbie Savage (the welsh football star, if you didn’t know) sported a very bronzed look when he served customers at the pub’s launch on the 25th April.

 The pop-up pub included all of the traditional elements of a British pub, such as tables, chairs and a dartboard – all of which have been sprayed gold – with the added pizzazz of a beauty parlour for men (why I hear you ask?! Read on…)

Members of the public were invited to visit the pop-up between 6-9pm to sample the brand’s first new beer in 22 years, however entry will only be permitted if they agree to a golden spray tan, professionally applied by a bartender.

The pop-up is part of the brands broader Golden Ale For The Modern Male advertising campaign (the parlour makes sense now because all modern men love to be pampered).

Savage said: “While I might have been cruelly overlooked for the Ballon d’Or in my playing days, being covered head-to-toe in gold paint for the day more than makes up for it. I’ve always had my golden locks, and today I’ve got an all-over Midas complexion to match. It’s the ultimate look for the modern male, and all thanks to John Smith’s Golden Ale.”

(sourced from Event magazine)

Posted by:

Lydia Bryant works as a Junior Account Manager at Rich Leigh and Co and is a marketing graduate.