Now we all know that electric cars are the next big thing in motoring, however a recent campaign has highlighted another benefit to the super green machine – they are so quiet, you can even record a song in one. Who knew?!
In a collaboration with the Government and automotive industry-backed Go Ultra Low campaign, singer Cerys Matthews and her band recorded the Bossa Nova-inspired tune, ‘Float on down to Monte Carlo’, in four electric cars that were turned into mini recording studios.
‘How?!’ I hear you ask. Well, recording music is uniquely achievable in pure electric vehicles – or plug-in hybrid vehicles in electric mode – because there is no engine noise, resulting in acoustics that are more conducive to recording sound.
The list of benefits just go on….
Footage of the musicians inside the BMW 225xe, Kia Soul EV, Mitsubishi Outlander PHEV and Nissan e-NV200 Combi, was captured from sessions at Millbrook Proving Ground, Bedfordshire, and turned into a music video to accompany the song.
Agency involved: Kindred