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Giant hamster spotted scurrying around a London park in Kwik Fit PR stunt

A 12 ft-tall pedal-powered mechanical model hamster was spotted scurrying around London’s Clapham Common this morning.

‘Jaffa’ the hamster was cited as one of the 10 oddest discoveries made by Kwik Fit technicians in customers cars, so in the only reasonable next step, a life-like giant replica was made.

Here’s a quick video of Jaffa on the go:

It’s a nice play on the time-honoured ‘X brand found these weird things left behind/received these funny complaints’ stories we’ve all seen and quite probably been involved with.

Here’s the campaign video:

Involved agency: Taylor Herring

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Rich started PRexamples.com in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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