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Nolet celebrate 325 years of history with 3D projection

Dutch drinks brand, Nolet, recently celebrated 325 years in the distillery industry with 3D projection and interactive experiences. The five-day long celebration kicked off on Saturday 14th May and finished with two gala dinners (no expense spared it seems). The Nolet family’s history was projected onto the world’s tallest windmill, the Windmill De Nolet, located at the brand’s flagship Schiedam...

PornHub launches BangFit – ‘the fitness system gyms don’t want you to know about’

PornHub (come on, I don’t need to give a description, do I?) is launching a new ‘fitness system’ that sounds like it was cooked up by Keith Lemon called Bangfit. Here’s the campaign video: Users can join in at BangFit, which will allow users to then sync the game to their phones. BangFit offers options for one player, two players and (brilliantly) three players. You can choose your...

‘Big Stig’ returns in Top Gear stunt outside BBC

Super simple stunt, this. Top Gear returns to TV on the 29th May, and to mark this (and fresh from a load of people losing their minds over quite literally nothing), the BBC has unveiled a giant Stig (Top Gear’s mysterious helmeted star driver) outside Broadcasting House: They call him #BigStig pic.twitter.com/Qy8zTwSPLb — Top Gear (@BBC_TopGear) May 17, 2016 It’s unclear if it’s the same 30...

Kiwi kids quote Trump in video campaign for… online electricity retailer

In this somewhat tenuously-linked campaign, one online electricity retailer has released a video of kids mockingly quoting Donald Trump because, ahem, you should use power for good, not bad: New Zealand-based Powershop’s Facebook video of children quoting Donald Trump has had 350,000-ish views (ooh, here’s a good piece analysing online video view counts you might want to avoid showing your clients)...

Domestic violence awareness campaign makes grave point using YouTube’s 360° feature

There’s a lot of talk of VR and 360° content within marketing, and rightly so. It’s something I’ve written quite a bit about before (for those interested, couple of intro pieces here and here), and something that deserves to be more than a gimmick used by brands desperate to shout ‘FIRST’, before moving onto the next big thing. Anywho, I just spotted this powerful campaign on...

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