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Dutch painting of bouquet recreated in actual flowers

The National Gallery in London is no stranger to creative PR campaigns and has joined forces with funnyhowflowersdothat.co.uk, to deliver a giant painting of a bouquet outside of the gallery. Instead of paint, however, the picture is made from actual flowers.

The ‘painting’ is 6.2 metres tall by 4.6 metres wide and was on display on the Gallery’s west lawn from the 2nd till the 6th June – the only problem with using living material – it doesn’t last long.

The giant installation is an exact replica of ‘A Still Life of Flowers in a Wan-Li Vase’ by Dutch artist Ambrosius Bosschaert the Elder. It took 30 florists over 2 days to create and was commissioned to celebrate funnyhowflowersdothat.co.uk support for the Dutch Flowers exhibition at the National Gallery that runs until 29 August 2016.

Watch how the painting was created in the below video.

If you’re interested, here are some facts about the campaign:

  • The structure weighs 1,815 kilograms
  • It is made using 100 blocks of Oasis florist’s foam with 26,430 stems of 26 different varieties. 37 different colours were used to create depth and shading
  • The large structure has a built-in water irrigation system to keep the blooms fresh
  • Flowers being used include 6 tulip varieties, 4 varieties of peonies, 3 varieties of carnations, 6 varieties of freesias, 6 varieties of calla lily, and 5 varieties of roses
  • Over the course of the five days, the flowers will be replenished twice bringing the total number of blooms to 52,950
  • The complete installation stands 8.2 metres from the ground; about same height as two average London double decker busses

(Source: Flower Council)

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Lydia Bryant works as a Junior Account Manager at Rich Leigh and Co and is a marketing graduate.