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Norwegian Airline creates Alcatraz inspired escape room

What do you think of when someone says San Francisco? No, not the bridge or the hills… Alcatraz of course!

Using the city’s famous landmark, Norwegian Airlines created a fun way to promote its new route to San Francisco – “Escape from being Alcatrapped”.

From the 24th to the 26th June, an ‘escape room’ was set up at Westfield shopping centre in London, where members of the public who were unfortunate enough to stumble across the room, had to break out of it in 15 minutes.

The cell was dotted with San Francisco-themed tips, clues and puzzles that had to be solved in order to escape. Any teams who successfully escaped were put forward to win tickets on Norwegian’s flights to San Francisco.

This campaign has everything you could want, a good obvious correlation to the product/service and people frantically trying to escape to freedom.

(Source: Event Magazine)

(Agency involved: MKTG UK)

 

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Lydia Bryant works as a Junior Account Manager at Rich Leigh and Co and is a marketing graduate.