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Unsuspecting first-daters quizzed about finances and exes in secret camera stunt

Apologies for quietness recently, yo. I’ve been writing a PR book that you will actually be able to read with your own eyes early next year and it’s killing me, what with the bloody 5am sessions been an incredibly rewarding process and I can’t wait for it to be ready.

(Also, apologies for channeling Jessie from Breaking Bad. It just felt right. AHEM).


Aaaaanyway, here’s a campaign that would make David Brent cringe.

Tandem Bank launches ‘later this year’, and in a secret camera stunt centered around finances, unsuspecting daters were asked the top 25 questions consumers ‘want to ask, but are afraid to’.

With a hidden camera trained on a handful of first-dates, actors quizzed the person sat opposite them about everything from their credit score, savings plans, thoughts on marriage, exes, earnings and more.

The bank – using this campaign (and, presumably other marketing efforts) to push its brand before launching – surveyed 2,000 people, asking them what questions they’d want to ask a first date, but don’t.

This video is all about seeing how those questions would go down in real life. Unsurprisingly… they don’t go down particularly well:

Tandem_Dates_Frame01

The video has just over 200,000 views at the time of writing.

Involved agency: Eulogy

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Rich started PRexamples.com in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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