The best stunts and campaigns in one place
Follow us on Twitter

Popular Instagram account revealed as campaign to raise awareness of alcoholism in young people

People of a certain age might remember LonelyGirl15 (explainer here on the Guardian – Christ, this was 10 years ago). Well, a similar social persona being played straight has just been revealed as fictitious, having gained 18,000 followers and ‘more than 50,000 likes’ in a couple of months, posting 150 times. 25 year old Louise Delage cultivated a feed of beach shots, boat parties, fancy...

Piers Morgan backs the USA in Paddy Power Ryder Cup stunt

Pier’s Morgan is still annoyed over the Brexit vote – he voted to remain while 17 million people voted to leave. On that note, Paddy Power has enlisted the outspoken TV presenter to announce his support for the United States in golf’s showpiece event, the Ryder Cup. Piers is passionate in supporting the USA, as he believes Britain voted to leave Europe in the referendum so why should Britain...

Santander creates “From Bus Stop to Bus Stop” campaign to attract millennials.

As part of the bank’s new general brand position, surrounding the phrase “How can we help you today?“, a new stunt to approach Millennials was crated by Talent Marcel, in partnership with Vice. Branded interactive bus-stops were installed nearby major universities in the city of Sao Paulo, which besides offering free wi-fi also provided different types interactions, including cellphone chargers,...

Tiger Beer creates Air Ink – ink made from air pollution.

Air pollution in Asia is at an all-time high. Cars, factories, and kiln burners pump out endless black columns of smoke into the atmosphere, the resulting smog marking its acrid presence on buildings and encircling city skylines in a dark, oppressive cloud. In a stunt created by Marcel Sydney in partnership with MIT’s Graviky Labs, for Hong Kong’s Tiger Beer, turned air pollution into ink. To create...

‘Scariest prank ever’ to promote The Conjuring 2 release ends hilariously

It’s been a little while since we’ve seen a stunt like this one, with prank marketing efforts having gone out of favour a tad. There was a time a few years ago, in what was perhaps the 2013 heyday, where brands were scaring members of the public/stooges on a regular basis (like this one from LG where they made people think the world was going to end, or this memorable ‘telekentic’ one to...

« Previous Entries