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British Heart Foundation finds new way to Twitter users’ hearts

Today is ‘Restart a Heart’ day. Sorry I didn’t get you anything.

To draw attention to the lack of people that know how to perform CPR, the British Heart Foundation has used Twitter in a way I’ve not seen before.

After ‘liking’ this tweet with the aptly-designed but once much-protested like button:

You are tweeted back with this one (perhaps one in ten get a more positive one? I had a quick look but couldn’t see that to be the case):

It’s not impressed everyone (some replies to their original tweet claim it’s in some way unpleasant), but using a bot/IFTTT to respond with a relevant message is a nice touch.

The reply tweet includes a bit.ly link that has been clicked nearly 3,000 times at the time of writing (stats here). That’s a very impressive ratio of people ‘liking’ the tweet and then clicking through.

Here’s the campaign video you’re met with:

As well as the tweets, the British Heart Foundation is giving training around the UK. More information can be found on its dedicated page here.

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Rich started PRexamples.com in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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