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Horror fans locked in room with ‘ghost’ at exclusive book reading

To coincide with the launch of her new book Thin Air earlier this month, author Michelle Paver decided to prank an unsuspecting audience of horror fans at publisher Orion’s office.

To be fair, and given the recent history of these things looking faker than press-on nails (oddly specific yet relevant Scary Movie quote just popped into my head there), the reaction is brilliant and decidedly realistic.

At an exclusive reading, Michelle brought the mountaineering ghost in her book to life, causing something of a panic… especially when the guests realised the door was locked.

A leading theatrical director used special effects to film a ‘ghost’ actor in the adjacent room, projecting him into the audience in real-time.

Involved agency: Frank

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Rich started PRexamples.com in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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