The best stunts and campaigns in one place
Follow us on Twitter

Netflix is converting 200 Coffee Shops into Luke’s Diner for “Gilmoreversary”.

To celebrate 16 years from the premiere of the show “Gilmore Girls” – hence Gilmoreversary – and to promote the upcoming premiere for the follow-up 4-part series “Gilmore Girls: A Year In The Life” on November 25, Netflix is converting 200 coffee shops around the US into the hallmark spot from the show – Luke’s Diner on October 5th, serving free coffee in this very special date.

According to Netflix, from 7 a.m. until noon, fans can experience their own mini Stars Hollow by getting some free coffee, complete with Gilmore-themed cups and sleeves, from over 200 coffee shops.

This map shows every “Luke’s” available on this date.

The Atlantic has a detailed write-up about how it went in one of those Coffee Shops.




Posted by:

Born in Taipei, Taiwan, but raised and living in Sao Paulo, Brazil. I work as researcher at LSI-TEC ( in Brazil in the field of electronic interactive media (emphasis on endutainement, accessibility and technology applied on education) and also as an New Media and Communication Analyst for FEBRACE (, working directly with public engagement and content curation for this project that is related to STEM education promotion via Science Fairs.