Nicorette has created a new campaign, ‘One Breath’, to coincide with the national UK campaign of ‘Stoptober’, which as I’m sure you know aims to encourage people to stop smoking.
‘One Breath’ is a video campaign that launched on Youtube and Facebook, but unlike most videos the viewer can move the camera angle a full 360 degrees to create a more immersive and engaging experience. The video’s narrator is a professional diver, Daan Verhoeven, who quit smoking and went on to break numerous free driving world records, inspiring stuff.
Watch the 360 degree video below:
As the viewer you follow Daan Vergoeven on a dive as he talks about his story and the benefits of stopping smoking. You even get to see a seal.
Very cool and engaging use of technology that I’m sure will inspire others to kick the bad habit.