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Nicorette creates 360 degree video for new ‘One Breath’ campaign

Nicorette has created a new campaign, ‘One Breath’, to coincide with the national UK campaign of ‘Stoptober’, which as I’m sure you know aims to encourage people to stop smoking.

‘One Breath’ is a video campaign that launched on Youtube and Facebook, but unlike most videos the viewer can move the camera angle a full 360 degrees to create a more immersive and engaging experience. The video’s narrator is a professional diver,¬†Daan Verhoeven, who quit smoking and went on to break numerous free driving world records, inspiring stuff.

Watch the 360 degree video below:

As the viewer you follow Daan Vergoeven on a dive as he talks about his story and the benefits of stopping smoking. You even get to see a seal.

Very cool and engaging use of technology that I’m sure will inspire others to kick the bad habit.

 

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Lydia Bryant works as a Junior Account Manager at Rich Leigh and Co and is a marketing graduate.