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Meantime opens pub ‘smaller than snooker table’ in Greenwich

Guest post by Callum Gable. Greenwich Brewer, Meantime, is set to open Britain’s smallest pub measuring just 6ft by 8ft.   There is space only for three people at a time and customers have a choice of drinking either London Lager, London Pale Ale or six limited edition ‘Make Time For It’ beers. The pub brags the work of six of the most talented craftsman in Britain, each helping to create the glasses,...

Horror fans locked in room with ‘ghost’ at exclusive book reading

To coincide with the launch of her new book Thin Air earlier this month, author Michelle Paver decided to prank an unsuspecting audience of horror fans at publisher Orion’s office. To be fair, and given the recent history of these things looking faker than press-on nails (oddly specific yet relevant Scary Movie quote just popped into my head there), the reaction is brilliant and decidedly realistic. At...

Nicorette creates 360 degree video for new ‘One Breath’ campaign

Nicorette has created a new campaign, ‘One Breath’, to coincide with the national UK campaign of ‘Stoptober’, which as I’m sure you know aims to encourage people to stop smoking. ‘One Breath’ is a video campaign that launched on Youtube and Facebook, but unlike most videos the viewer can move the camera angle a full 360 degrees to create a more immersive and engaging...

British Heart Foundation finds new way to Twitter users’ hearts

Today is ‘Restart a Heart’ day. Sorry I didn’t get you anything. To draw attention to the lack of people that know how to perform CPR, the British Heart Foundation has used Twitter in a way I’ve not seen before. After ‘liking’ this tweet with the aptly-designed but once much-protested like button: You’re on Twitter Your stops You go into cardiac arrest this Tweet to see...

EasyJet creates intriguing travel experience for Londoners

EasyJet and the Netherlands Board of Tourism & Conventions teamed up to create a mysterious plane door, which appeared overnight in Shoreditch. The door left passers-by intrigued about what is on the other side however EasyJet has recently disclosed that through the door there’s an installation, which provides a show-stopping, immersive experience designed to inspire people to travel. From today and tomorrow...

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