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Anyone for Chateau Peckham? Laithwaite’s creates UK wine map of 2100

There’s a huge amount of interest in the burgeoning wine in the UK and we’ve all seen the headlines about British sparkling wine giving Champagne a run for its money. It’s a success made largely possible thanks to climate change over the past 30 or 40 years in the South East of England. Prior to that the old world wine producing nations scoffed at the idea of decent English wine. Not anymore.

So with climate change a reality (unless you happen to be Donald Trump) how could this change the fortunes of other parts of the UK in the future? What other grapes varieties could be grown and where? That was a question Laithwaite’s Wine asked climate expert Professor Mark Maslin at UCL.

Mark and his team created a model to predict the changing conditions and the results were, quite frankly, astonishing and good news even for Scotland.

In fact, in a perfect media story for post-Brexit anxiety it revealed that Britain could become self-sufficient in the likes of Chardonnay, Sauvignon Blanc and even the hard to cultivate Malbec grape in a few generations.

The findings produced a clean sweep of all national titles this morning from the Financial Times and Daily Mail to The Sun and Daily Mirror plus international coverage in the likes of Time and the Wall Street Journal. Perhaps it’s little wonder since the story broke concerned journalists from France have been on the phone asking serious questions.

Full details of the study and graphics are on the Laithwaite’s site

Involved agency: MHP

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Mark Perkins is Creative Director at MHP Brand.