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David Beckham’s tattoos come to life in child abuse campaign

Visually fascinating creative campaign, this – and brilliant use of a celebrity ambassador.

David Beckham’s tattoos have been animated in a Unicef film highlighting child abuse, centering on the notion that physical and emotional abuse leaves ‘lasting marks’. Ex-footballer Beckham, who is famously heavily tattooed, is a Unicef goodwill ambassador.

The campaign is called ‘#EndViolence’ and appears to be more of an awareness campaign versus having a quantitative emphasis.

From the YouTube video description:

“Tattoos are marks that often represent special memories, but millions of children bear marks they have not chosen – and that will last a lifetime. Physical, sexual and emotional abuse is widespread with millions of children around the world experiencing violence in their homes, schools, online and in their communities.”

Read more:

End Violence page

Or on the BBC

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Rich started PRexamples.com in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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