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David Beckham’s tattoos come to life in child abuse campaign

Visually fascinating creative campaign, this – and brilliant use of a celebrity ambassador.

David Beckham’s tattoos have been animated in a Unicef film highlighting child abuse, centering on the notion that physical and emotional abuse leaves ‘lasting marks’. Ex-footballer Beckham, who is famously heavily tattooed, is a Unicef goodwill ambassador.

The campaign is called ‘#EndViolence’ and appears to be more of an awareness campaign versus having a quantitative emphasis.

From the YouTube video description:

“Tattoos are marks that often represent special memories, but millions of children bear marks they have not chosen – and that will last a lifetime. Physical, sexual and emotional abuse is widespread with millions of children around the world experiencing violence in their homes, schools, online and in their communities.”

Read more:

End Violence page

Or on the BBC

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Rich started PRexamples.com in January 2012. He runs consumer PR agency Radioactive PR, which has two offices in the UK. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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